Selling services over the internet is more difficult than selling products, but it is not impossible either. The main thing is to be transparent and communicative to get the trust and credibility of your prospect.
Basically, products are easier to sell because they are tangible, but if the product is new or not known is not so easy, the important thing is to convey to the customer the potential that is what we are selling, either for products or services.
Today despite the fact that e-commerce has grown substantially doubts are always when buying online, that is why we advise you to have assisted sales through chat, phone, video or on-site that helps explain better what Which is being sold.
Now we give you some tips on how it can be easier than internet sales, take note:
1- A Complete Service:
It would be good if you put together a couple of services and make them complementary, if you do not have it think about what the client needs besides what you are offering, for example: a company provides the computer repair service, you can also format, install programs, anyway. The idea is for the customer to find everything he needs in you. The most important thing is that everything is well explained so that the potential client knows what to hire, what services they will give in return and how much it will cost.
2 - Position yourself on the Internet:
The most important thing to sell online whether it's a product or a service is how the brand is positioned, you brand. "When you sell services, in the end you're selling yourself, your brand image. In general terms, you would not be selling a service but positioning yourself and making it easier for customers to reach you. The smaller consultancies, as they do not have enough mark, they sell their positioning "we quote to Daniel Suarez.
3- Optimizes the Processes:
While scalability is important in a business, for a company that sells services is not the key. The profitability if it is, since they do not need to climb so much, since the more customers you have the more infrastructure you'll need, focus on being more profitable, that is, that a customer pays monthly, that you do the work in less time and thus you get better results . And if you are profitable, you can have more customers with the same equipment and there you just start to be scalable.
4- Dissemination of Services:
One of the biggest challenges we all have is that we are dedicated to selling services over the Internet, which is the digitization of the consumer. Before anyone bought online, now e-commerce has become a trend worldwide, however for the services market there is still a lot of mistrust, that is why you should do the following:
A) - Generate Confidence: As the service is an intangible good, the most important thing is to deliver credibility being as transparent as possible with the purpose of generating trust in the consumer.
B) - From the Digital to the Physical: In the diffusion process, it is important to try to be present in all possible means, with marketing campaigns in either adwords or social networks, email marketing, telephone campaigns, among others. All this serves to convey to potential customers the utility and credibility of the services we want to sell.
Now that you have these tips, we hope to put them into practice to start selling as soon as possible, Success!